Amazon Social

As a full-time UX designer for Amazon.com, I led the initiative to enable social shopping features throughout the core Amazon.com retail experience. 

Features I launched, live today: 

• Social shopping experience - view informational page for more info

• Wish list sharing w/ contacts import - view your wish list page to use feature

• Social context widget - view on detail pages when connected to Facebook

Responsibilities included:

• Information architecture

• Competitive analysis and persona discovery

• User flow exploration and diagramming

• A/B testing - each successful treatment was launched (screenshots below)

EXAMPLES

Click the images below to view examples of the features described above.